News

What your customers REALLY want

How to find out what your customers REALLY want from you

What’s the most valuable thing about your offer? What gets people coming back again and again? What helps you sell to more customers?

You might think you know the answer to these questions.

But, if you’re like most business owners and salespeople, this probably isn’t true.

I see so many business owners who have no idea what their customers value the most.

They assume, but they don’t really know.

And let me tell you something…

What you think is the most valuable can be very far from the actual value that customers find in your offer.

If you don’t figure this out, you can’t find your strongest suit. You can’t find your unique market position. You can’t play to your biggest strengths. In the long run, this can be very dangerous!

So how do you make sure that it doesn’t happen?

The answer is shockingly simple:

Just ask your customers!

Reach out to the people who are happy with what you have to offer. Ask them about the most valuable thing that they received from you.

For example, if you operate a hair salon, you might think that customers appreciate the color or hairstyle that they came away with.

But this might just be the surface-level benefit.

What they actually value might be the feeling of confidence that your color or hairstyle gives them. They feel good about themselves and better in their own skin.

Now, that’s value!

You need to get in touch with your happy customers and find your meaningful value. You can ask anyone – other than friends and family members, as they’ll probably be too polite to tell you the harsh truth.

Find the customers who will objectively tell you what part of your offer matters the most to them.

In many cases, I bet you’ll be surprised by the answer!

Now, when it comes to providing value, this is only one aspect to focus on. In my next email, I’m going to show you something else that will help you deliver even more value.

Be Awesome!


To continue with Mastering Your Selling Cycle click here.


GET STARTED

The toughest sale is selling you to you. When I finally understood that, within 48 hours my sales went from zero to doubling my sales quota.
Blair Singer
I feel more confident than I believe I ever have. My little voice doesn’t stand a chance to hold me back anymore.
Rick FallsInternet Marketing Consultant
He is a great communicator, great teacher and great human being. Like he says, when it comes to winning, it’s all about mastering your little voice.
Robert KiyosakiAuthor of Rich Dad Poor Dad – teacher, entrepreneur and friend for 27 years.
I was able to increase my personal achievements and most importantly my professional sales by a staggering 1000%. It didn’t take long with these amazing tools to get out of the ditch and reach a level of easily being able to sell a product worth $2,000 within the matter of days. I am now using these very tools to work on adding another “0” and increase my game further by learning how to control and work with my ‘Little Voice’.
Bettina HorvathBusiness Owner and Single Mom
Previous
Next

I have two words for you: role play

You know that I’m a big advocate for quieting that little voice in your head. It stands in the way of so many things in life.

And, that includes your sales deals.

So, I have two words for you: role play.

You need to role-play. One of the ways to get over it, is through it.

I’ve worked with seasoned veterans. I got them to role-play handling the toughest objections until they have it down cold. 

And, then I watched their conversions go up by 30% to 40%.

Why?

Not because they had snappy answers, because it’s not about the answers. It’s because their confidence level was so high, the person at the other end had a level of confidence in them as well.

Nobody’s going to give you $100,000 if they think you’re a shaky individual. So, you need to build up that confidence with role-playing.

It’s essential that you cover these components in your role-play:

  1. Build Confidence

First, the old rule of thumb is, the person who asks the question is always in control. So, when you hear the objection, the first thing you do is acknowledge it.

“Thank you. I appreciate what you’re saying.”

Do this to create a point of agreement before you handle the objection. 

  1. Ask Questions

Next, it’s time for you to ask a question:

“Why do you think it’s too expensive?”

“What are you comparing it to?”

Of course, you can ask any question you want. But, the point is to ask a series of intelligent questions to get to the truth. Many times, the first objection is not the real objection.

It’s a bit like the first volley to get you out of the way or put you off. Practice countering it with your own questions.

  1. Bring the Little Voice in Your Head Down and Confidence Up

Lastly, when role-playing, focus on getting past that little voice between your ears. When faced with an objection, you can’t falter. If you do, stop the role-play and start again.

Why isn’t it okay to hesitate? We hesitate in real life, right?

But remember, this drill isn’t about you handling a prospect. It’s about you killing that damaging, debilitating little voice. So, you need to learn to override it.

https://vimeo.com/537030849/e915a77308To continue with the 21 Day Challenge click below. GET STARTED The toughest sale is selling you to you. When I finally understood that, within 48 hours my sales went from zero to doubling my sales quota. Blair Singer I feel more confident than I believe I ever have. My little voice doesn’t stand a chance to hold me back anymore. Rick FallsInternet Marketing Consultant He is a great communicator, great teacher and great human being. Like he says, when it comes to winning, it’s all about mastering your little voice. Robert KiyosakiAuthor of Rich Dad Poor Dad – teacher, entrepreneur and friend for 27 years. I was able to increase my personal achievements and most importantly my professional sales by a staggering 1000%. It didn’t take long with these amazing tools to get out of the ditch and reach a level of easily being able to sell a product worth $2,000 within the matter of days. I am now using these very tools to work on adding another “0” and increase my game further by learning how to control and work with my ‘Little Voice’. Bettina HorvathBusiness Owner and Single Mom Previous Next

An Irresistible Offer

Let me ask you a simple question:

How do you sell?

Do you just say, ‘Here’s my offer, it costs X amount of dollars, go ahead and sign up here?’

If this is the way you go about it, you’re making a big mistake. And if you’ve wondered why people aren’t buying, that might be the root cause.

Here’s the thing…

Just because you want to sell doesn’t mean that people are ready to buy. You can’t just approach a stranger and ask them to buy from you.

Rather, what you need is a methodical multi-stage sales process.

You must know how to construct an offer that your prospect is going to have a hard time rejecting.

For instance, we use 11 steps to sell our training. We don’t just put it on a website with the signup information. We know it’s important to nurture our leads until they trust us enough to buy.

Because that’s what it all comes down to – trust.

If there’s no trust, there’s no sale.

And this applies to whatever you’re selling.

Now, the stages that we teach can take six minutes or six months, depending on your sales cycle. But you must get your prospects through those stages if you want to sell effectively.

Besides, you can measure the effectiveness of each stage and its contribution to the sale. When you invite people to a webinar, how many of them show up? Out of those, how many take you up on your free consultation or other offers?

Each step in the process should get the prospect closer to becoming a client. You must also inspect if there’s a bottleneck in the pipeline that pushes people away.

Today, sales is more elaborate than ever before. You need to adapt your process to the current landscape, or you won’t be able to convert effectively.

Structure your offer properly, experiment, and create a pipeline that’s overflowing with hot leads that are ready to buy.

Be Awesome!



To continue with the 21 Day Challenge


GET STARTED

The toughest sale is selling you to you. When I finally understood that, within 48 hours my sales went from zero to doubling my sales quota.
Blair Singer
I feel more confident than I believe I ever have. My little voice doesn’t stand a chance to hold me back anymore.
Rick FallsInternet Marketing Consultant
He is a great communicator, great teacher and great human being. Like he says, when it comes to winning, it’s all about mastering your little voice.
Robert KiyosakiAuthor of Rich Dad Poor Dad – teacher, entrepreneur and friend for 27 years.
I was able to increase my personal achievements and most importantly my professional sales by a staggering 1000%. It didn’t take long with these amazing tools to get out of the ditch and reach a level of easily being able to sell a product worth $2,000 within the matter of days. I am now using these very tools to work on adding another “0” and increase my game further by learning how to control and work with my ‘Little Voice’.
Bettina HorvathBusiness Owner and Single Mom
Previous
Next

Mastering Your Selling Cycle

My team and I want to see you achieve your HIGHEST GOALS and live your BEST LIFE, making BIG MONEY, helping others, and having FUN in the process!

As someone who takes sales seriously, here is the training I promised you that will help you build your sales and income.

To truly understand Mastering Your Selling Cycle, let’s set the foundation (view the video below).

Introduction: Mastering your Selling Cycle

So, that you digest and incorporate each step, you will get one sales step every day over the coming 8 days. Every single step is important. Sometimes just mastering ONE step can add thousands –of dollars to your bottom line.



To continue with Mastering Your Selling Cycle click here.


GET STARTED

The toughest sale is selling you to you. When I finally understood that, within 48 hours my sales went from zero to doubling my sales quota.
Blair Singer
I feel more confident than I believe I ever have. My little voice doesn’t stand a chance to hold me back anymore.
Rick FallsInternet Marketing Consultant
He is a great communicator, great teacher and great human being. Like he says, when it comes to winning, it’s all about mastering your little voice.
Robert KiyosakiAuthor of Rich Dad Poor Dad – teacher, entrepreneur and friend for 27 years.
I was able to increase my personal achievements and most importantly my professional sales by a staggering 1000%. It didn’t take long with these amazing tools to get out of the ditch and reach a level of easily being able to sell a product worth $2,000 within the matter of days. I am now using these very tools to work on adding another “0” and increase my game further by learning how to control and work with my ‘Little Voice’.
Bettina HorvathBusiness Owner and Single Mom
Previous
Next

The Number One Marketing Mistake

How open are you to new ways of marketing?

Do you accept the advice of others?

Or, are you always skeptical, thinking that there’s no way it will work for you?

In my experience, many people fall into the latter category. They hear about a new way to generate leads and automatically think, ‘I can’t apply this to my business.’

Well, let me tell you something:

This is the biggest marketing mistake that you can make!

If you get stuck in your own ways, there’s no way that you can compete against those who know how to ask for help.

Plus, this line of thinking is nothing but the little voice inside your head trying to hold you back.

It’s the same voice that tells you that you can’t sell because you don’t have any leads.

That voice keeps making excuses as to why you shouldn’t try something new.

You must shut it down and start taking action. Otherwise, you’ll simply stay where you are and you’ll be fortunate if you don’t regress.

In the past few emails, I showed you some of the most effective tactics for lead generation and conversion.

I want you to go out there and give them a try.

Reach out to people and have them sell your products. Partner up with others and create fruitful relationships. Don’t overthink every move that you need to make, especially in a pessimistic fashion.

It all comes down to a single word:

Ask.

Learn how to ask people for help when you need it.

Not only is there no shame in this, but it’s often an integral part of success.

Nobody in business makes it on their own, and trying to do this can bring nothing but trouble. You need to work with others and experiment with different things until you figure out what works.

Start taking action and you’ll get rewarded for it at some point.

Be Awesome!



https://vimeo.com/537030849/e915a77308To continue with the 21 Day Challenge click below.

GET STARTED

The toughest sale is selling you to you. When I finally understood that, within 48 hours my sales went from zero to doubling my sales quota.
Blair Singer
I feel more confident than I believe I ever have. My little voice doesn’t stand a chance to hold me back anymore.
Rick FallsInternet Marketing Consultant
He is a great communicator, great teacher and great human being. Like he says, when it comes to winning, it’s all about mastering your little voice.
Robert KiyosakiAuthor of Rich Dad Poor Dad – teacher, entrepreneur and friend for 27 years.
I was able to increase my personal achievements and most importantly my professional sales by a staggering 1000%. It didn’t take long with these amazing tools to get out of the ditch and reach a level of easily being able to sell a product worth $2,000 within the matter of days. I am now using these very tools to work on adding another “0” and increase my game further by learning how to control and work with my ‘Little Voice’.
Bettina HorvathBusiness Owner and Single Mom
Previous
Next

Day 1 of your Little Voice Mastery Challenge

How to win the war between your ears in 30 seconds or less! That’s what this 21-day challenge is all about.

I’m looking forward to working with you, to help you master that “little voice” between your right ear and your left ear.

Now, why is it important to master your little voice? Well, because sometimes that little voice gives you good information. Sometimes it gives you bad information. And, if you don’t know the little voice I’m talking about, it’s that thing in your head that just said, “What little voice? I don’t have a little voice.” That’s the one I’m talking about. Mine sounds like my mother. I don’t know what yours sounds like. Just know, you’re never going to destroy it or get rid of it, but you can learn how to master it in a very short period of time and have an amazing life.

So here’s, what’s going to happen. Over the next 21 days. I’m going to step you through a challenge every single day. It’s not going to be very long and it’s not going to be very hard, but I want you to do it because:

  1. Your stress level is going to go down.
  2. Your patience level is going to go up.
  3. Your performance in whatever it is that you do is going to increase dramatically.

How do I know this? I know this because I’ve worked with hundreds of thousands of people all over the world to master their little voices in business, finance, health, with everything.

So let’s get started with video #1

https://vimeo.com/537030849/e915a77308To continue with the 21 Day Challenge click below. GET STARTED The toughest sale is selling you to you. When I finally understood that, within 48 hours my sales went from zero to doubling my sales quota. Blair Singer I feel more confident than I believe I ever have. My little voice doesn’t stand a chance to hold me back anymore. Rick FallsInternet Marketing Consultant He is a great communicator, great teacher and great human being. Like he says, when it comes to winning, it’s all about mastering your little voice. Robert KiyosakiAuthor of Rich Dad Poor Dad – teacher, entrepreneur and friend for 27 years. I was able to increase my personal achievements and most importantly my professional sales by a staggering 1000%. It didn’t take long with these amazing tools to get out of the ditch and reach a level of easily being able to sell a product worth $2,000 within the matter of days. I am now using these very tools to work on adding another “0” and increase my game further by learning how to control and work with my ‘Little Voice’. Bettina HorvathBusiness Owner and Single Mom Previous Next