How to find out what your customers REALLY want from you

What’s the most valuable thing about your offer? What gets people coming back again and again? What helps you sell to more customers?

You might think you know the answer to these questions.

But, if you’re like most business owners and salespeople, this probably isn’t true.

I see so many business owners who have no idea what their customers value the most.

They assume, but they don’t really know.

And let me tell you something…

What you think is the most valuable can be very far from the actual value that customers find in your offer.

If you don’t figure this out, you can’t find your strongest suit. You can’t find your unique market position. You can’t play to your biggest strengths. In the long run, this can be very dangerous!

So how do you make sure that it doesn’t happen?

The answer is shockingly simple:

Just ask your customers!

Reach out to the people who are happy with what you have to offer. Ask them about the most valuable thing that they received from you.

For example, if you operate a hair salon, you might think that customers appreciate the color or hairstyle that they came away with.

But this might just be the surface-level benefit.

What they actually value might be the feeling of confidence that your color or hairstyle gives them. They feel good about themselves and better in their own skin.

Now, that’s value!

You need to get in touch with your happy customers and find your meaningful value. You can ask anyone – other than friends and family members, as they’ll probably be too polite to tell you the harsh truth.

Find the customers who will objectively tell you what part of your offer matters the most to them.

In many cases, I bet you’ll be surprised by the answer!

Now, when it comes to providing value, this is only one aspect to focus on. In my next email, I’m going to show you something else that will help you deliver even more value.

Be Awesome!

To continue with Mastering Your Selling Cycle click here.

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