Let me ask you a simple question:
How do you sell?
Do you just say, ‘Here’s my offer, it costs X amount of dollars, go ahead and sign up here?’
If this is the way you go about it, you’re making a big mistake. And if you’ve wondered why people aren’t buying, that might be the root cause.
Here’s the thing…
Just because you want to sell doesn’t mean that people are ready to buy. You can’t just approach a stranger and ask them to buy from you.
Rather, what you need is a methodical multi-stage sales process.
You must know how to construct an offer that your prospect is going to have a hard time rejecting.
For instance, we use 11 steps to sell our training. We don’t just put it on a website with the signup information. We know it’s important to nurture our leads until they trust us enough to buy.
Because that’s what it all comes down to – trust.
If there’s no trust, there’s no sale.
And this applies to whatever you’re selling.
Now, the stages that we teach can take six minutes or six months, depending on your sales cycle. But you must get your prospects through those stages if you want to sell effectively.
Besides, you can measure the effectiveness of each stage and its contribution to the sale. When you invite people to a webinar, how many of them show up? Out of those, how many take you up on your free consultation or other offers?
Each step in the process should get the prospect closer to becoming a client. You must also inspect if there’s a bottleneck in the pipeline that pushes people away.
Today, sales is more elaborate than ever before. You need to adapt your process to the current landscape, or you won’t be able to convert effectively.
Structure your offer properly, experiment, and create a pipeline that’s overflowing with hot leads that are ready to buy.
To continue with the 21 Day Challenge