Do you clearly see the value in what you offer?
If not, I have some bad news for you…
Your customers won’t see your value either!
In my last email, I talked about finding the things in your offer that your customers value, but you might have neglected. This can go a long way to making higher sales.
But, none of that will matter if you don’t value yourself. If you sell yourself short, how can you convince people to buy?
For this reason, one of my main goals is teaching people how to be more confident and present themselves in the best light. If you can’t pull this off, it could very well be the root cause of all your business woes.
There’s one thing that your sales efforts must radiate – and that’s enthusiasm.
If you’re not enthusiastic about your offer, how can you expect others to be? If you can’t get people excited about your products or services, you can’t expect them to buy.
As you may know, purchase decisions are highly emotional. To sell, you must learn how to elicit positive emotions in your audience.
At the very least, you have to manufacture enthusiasm, if you can’t easily feel it. Project your enthusiasm outward and people will associate that feeling with you and your offer. That will make them more likely to buy.
The good news is that, even if you don’t feel confident or enthusiastic, you can practice projecting those feelings. Think of it as another skill that you can pick up.
If you have a team, get everyone in the team to practice confidence and enthusiasm. As for yourself, you can stand in front of a mirror and practice.
Forget that it might feel awkward at first. When you get it right, and sales start to come rolling in, you’ll know that it was well worth the effort.
So if you’re wondering what to work on, there’s your answer… Work on your enthusiasm and you’ll be able to sell more.
To continue with Mastering Your Selling Cycle click here.