How to adapt to this crisis

Right now, we’re still dealing with the pandemic, and the crisis will have an impact on us for the foreseeable future.

So, why am I telling you things you already know?

Because people are not learning from what’s happening. Even though they know what’s going on, entrepreneurs are failing to adapt.

And I’m here to help you with this.

Here’s the harsh truth that you need to hear…

People don’t want to buy fluffy and airy stuff right now. They’re looking for things that provide tangible value.

If you want to sell today, you must strip everything back to the basics.

In other words, you must focus on the crucial things that people need in times like these…

Income, health, and happiness.

Does your offer provide these things? Is there something that gives people safety, joy, or the resources that they need to push through this?

If not, I’m sorry to say that you’re not going to have a good time as a business owner.

The world is changing…and taking sales with it. There’s no room for wishy-washy services or products. Instead, your customers want you to help them weather this storm.

The good news is that, whatever your offer, there has to be something about it that does this in one way or another. You don’t need to transform someone’s life to sell – you just need to be there to help your audience.

At the end of the day, making sales boils down to giving people something that’s worth more than their money.

Can you do this?

If not, you’d better figure out how, pronto.

And if you can’t do it alone, reach out to someone who can teach you. In my next email, I’ll show you why this is so important.

Until then, find tangible value in what you do and showcase it.

Be Awesome!

To continue with Mastering Your Selling Cycle click here.

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