Connect and Contact

Have you become isolated because of the pandemic?

But I’m not really talking about social distancing here. 

What I mean is, have you stopped reaching out to your target audience?

I see way too many business owners doing so. But the truth is, the hiding that they’re doing is only risking the future of their businesses.

In the previous email, I described the first step in the selling cycle: you have to find people with money and a need that you can meet.

Once you do that, you must connect with them with the right message.

In the old days, there were two basic ways to do it. You could go door-to-door and pitch in person. Or you could do it over the phone through cold calling.

Today, however, we have so many new opportunities. In fact, it’s never been easier to reach the right people with your offer.

Social media is one of the most obvious channels to use, and for a good reason. Done right, it can be the most effective. Posting on Instagram, Facebook, and YouTube can help you amass a large audience and keep them entertained in these tough times.

Trust me, the returns are going to be high if you can make this happen. 

People welcome any opportunity to take their minds off the doom and gloom. If you give them a chance to do this, they’ll want to engage with you. This will almost inevitably result in more sales.

Now, social media is not the only way to connect and contact your audience. You can go on speaking engagements, send out emails, blog, and do a whole bunch of other things.

If you haven’t been reaching out enough, it’s time to step up your game. 

Just be careful not to dilute your attention on too many channels. Find out where your audience is so you can meet them there and build relationships for growing your customer base.

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