Generating Leads

Assess and Qualify

November 15, 2021 by sycreed

What’s going to make your business more successful right now?

What would put your mind at ease and show you that you can weather this storm?

It’s sales. Right?

I bet you probably don’t care where those sales are coming from or who’s agreeing to work with you. Like most business owners these days, you’d just be happy to be landing new clients.

Except… This wouldn’t be the right approach.

Even today, you don’t want to work with just anyone!

In my last email, I wrote about asking lots of questions. This would allow you to uncover your audience’s deepest problems that you can solve.

But it actually does more than that.

Asking questions allows you to qualify your prospects and cherry-pick those that will be the right fit. You need a system that will make this happen if you want to thrive in the long run.

For instance, I never accept a client unless I’m 100% sure that I can help them. I’d much rather refer them to someone else if I know of a coach that’s more suitable for their situation.

This is why I always do a thorough assessment of all my prospects before I make a final decision. My goal is to see where the client’s at right now and if I can do something to get them the desired outcome.

I come across way too many business owners who try to sell too soon. Don’t make this mistake or it can be costly. More often than not, you’re going to find that working with unfit clients isn’t worth the money.

Here’s what I’m getting at:

Assess a client’s situation and qualify them first before accepting them as your client. Don’t just accept everyone that knocks on your door.

Finding the right match will not only make sales easier, but it will also allow you to do your best work.

Be Awesome,

Blair Singer

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It’s all about leads, leads, leads!

May 29, 2021 by sycreed

No matter how many audiences I’m in front of, it seems like everyone has the same concern.

It’s all about leads, leads, leads!

Audiences ask me, “Where can I get them?” or “How can I get more?”

Everybody wants to know how they can generate more leads.

I am a firm believer that you just need to build, harvest, and convert the ones you have.

Remember, it costs six times more money and time to generate a new lead than it does to talk to somebody in your pipeline.

So, keep that in mind as I tell you about this lead generation strategy…

It’s amazing how many times a pit bull personality will go out and call on people without ever calling them back. All they hear is “not interested” and the pit bull salesperson is out the door.

It seems like they forget the rule:

Just because you’re ready to sell doesn’t mean they’re ready to buy.

However, if you can maintain some follow-up and follow-through, you may eventually get the sale.

This strategy doesn’t involve generating new leads. It’s more about reviving the previously dead ones.

So, how do you go about reviving leads that said no?

It goes to your follow-through and frequency of interaction.

What systems do you have in place to keep in touch with prospects that said, “not right now?”

If you don’t have any, you’re leaving a lot of potential money on the table.

So, get out that list and set up a system.

Use newsletters to reach out to prospects or let them know about upcoming webinars. Try to schedule callbacks to follow up with them and see if their situation has changed.

You just need to put a system in place to stay in continual contact with all the people on your list.

Facebook and other forms of social media make staying in contact a little easier. But, don’t rely on social media alone.

Why?

There are 100 other people vying for space on Facebook, too. You have lots of competition for their attention.

Instead, try to couple your social media posts with other strategies like a newsletter blog. Post something on a regular basis and keep them informed.

If you keep that up, there will come a day when they’re ready to buy. And, you’ll get calls out of the blue!

But, you must maintain a system of follow-up and follow-through for that turnaround.

Different Ways to Generate More Leads

May 27, 2021 by sycreed

In all the years I’ve travelled the world and spoken on stage, audiences ask me the same question:

Blair, how do I find people with money and a need?

Those are the leads that you want. But, it may be a struggle for you to pinpoint which way works best.

I can take you through different ways to generate more leads.

Pick out the one that works best for you and your target audience:

Serving First
I’ve used this method in every business I’ve ever been with.It works like this…I find a customer or a few customers that I could work for. I do it for free if it’s a service or at cost if it was a product. This helped me get established and also get a testimonial.This is a powerful strategy to use to get yourself started. You get a testimonial, referrals, and that free customer could be a better paying customer later.
Cold Calling
I have friends in the business that still maintain that cold calling is the most efficient way to generate leads, in terms of time and money.There are a few caveats to make this work, though.You need to:
- - Organize
  - Know what you’re doing
  - Practice what to say
  - Understand your selling cycle
  Also, remember that the purpose of cold calling isn’t necessarily to sell. It’s to get an appointment if your business lends itself to that.
Poodle Strategy
You may be familiar with our SalesDog personalities. If you are, you know that the poodle type schmoozes and networks.Just remember that introductions from someone else lend more credibility. So, get someone you know to introduce you to the other person.
Retriever Approach
Following the dog selling personalities, another strategy you can take is the golden retriever. With this strategy, you find leads by association. That means your network, any group you belong to, whether it’s a parent-teacher group or the Chamber of Commerce.

Also, you can join groups associated with big international business networking organizations. These groups are there specifically to network with other professionals.

There are a variety of ways to approach lead generation. The key is to choose the one that works best for your business and your target audience.

#blairsinger #salesdogs #TeamCodeofHonor #RichDadAdvisors #Entrepreneurship #Leadership #Sales #PersonalDevelopment #Management

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