There is one universal rule in sales, leadership, and communication:
Never ever be boring.
It doesn’t matter how good your product is.
It doesn’t matter how strong your credentials are.
If your energy is low, you lose.
Why Energy Wins
In any selling situation, two people come together. The person with the highest energy generally wins—not because they dominate, but because energy is contagious.
Energy raises:
- Interest
- Mood level
- Engagement
- Perceived value
When people feel better around you, they want to deal with you. They trust you more. They listen longer. In many cases, they’ll even pay more—because the experience matters.
Kids Are Proof
If you’ve ever had kids, you already understand this principle.
When their energy is higher than yours, who wins?
They do—every time.
Kids are phenomenal salespeople because they bring emotion, presence, and energy into every interaction.
Energy Creates Value
People don’t just buy products or ideas—they buy how you make them feel.
If someone already has interest in what you’re offering and you raise their energy even slightly, the entire conversation changes. You become memorable. You become influential. You become someone they want to be around.
That’s leadership.
Where This Rule Applies
- On camera
- In front of a room
- In a sales meeting
- With your team
- In everyday conversations
Boring is the kiss of death.
Final Thought
Energy isn’t optional—it’s essential.
Bring it every time.
Inspire people.
Make them feel good about themselves.
Never ever be boring.
Be amazing.
